What Are Human Factors?
Human Factors is the science of how people think, feel, and behave while performing tasks - especially under pressure. It explores how we make decisions, manage stress, stay focused, and work with others. In simple terms, it’s about understanding the human side of performance:
Attention & focus
Decision-making & judgement
Stress & fatigue
Communication & teamwork
Resilience & emotional regulation
Human Factors helps us understand why people sometimes make mistakes, how to prevent them, and how to support people to perform at their best - even in challenging moments.
From the Flight Deck to the Roads
Human Factors began in aviation, where research showed that most accidents weren’t caused by mechanical failure - but by human overload, stress, or breakdowns in communication. By training pilots and crew to recognise and manage these risks, aviation transformed its safety record and saved thousands of lives.
Today, Human Factors is taught far beyond the Flight Deck. At C² Human Factors we have adapted the same principles for the roads – helping new and experienced drivers manage risk, distraction, and decision pressure
Why It Matters
We all make decisions every day that affect safety, wellbeing, and success. By understanding Human Factors, we can:
Reduce mistakes and accidents
Improve confidence and resilience
Build stronger teams and communities
Help people stay calm, focused, and in control when it matters most
Our Mission at C² Human Factors
Our Mission at C² Human Factors
In aviation, mistakes are analysed, shared, and learned from - not hidden or blamed. That approach has saved countless lives.
At C² Human Factors, our mission is to bring those life-saving Human Factors lessons to the driver’s seat, so everyday road users can anticipate risk, manage pressure, and make safer decisions when it matters most.
Human Factors DRIVE™ exists to make that safety culture accessible beyond the flight deck.